● PLATFORM HARDENING
Automotive client
Payment reliability sweep
Receipt-delivery hardening with exponential-backoff retries and observable failure modes. Result: receipts delivered every time, even on slow networks.
~2hOutcome → 100% delivery
AGENT ACTIVE · LAST SHIP 2 MINS AGO · 11 LIVE
SYD · 13:26 AESTBUILD v2026.07.22FABLE 5CODEX 5.6
Sydney · Open for 2 new clients
Marketing,
deployed
by an agent.
A full-stack marketing studio, AI-native. SEO, Google Ads, custom platforms — and the integrations that join them — built by Claude Fable 5 and Codex (GPT-5.6), then shipped by Jordan. No plugins, no SaaS sprawl, no 30-person agency overhead.
50+
AI transformations
8yrs
Building since 2018
LAST SHIP 2m ACTIVE QUEUE 4 sweeps NEXT AVAILABLE Now
jjm@studio — ship.log — liveLIVE
▸ [13:26] Harden au
● [13:24] Harden fitness-client — attribution sweep
↳ edge cache primed · 200 OK at edge
● [13:13] Sync trades-client — platform hardening
↳ runtime fire-test · all pages ✓
● [12:52] Audit hospitality-client — form pipeline
↳ edge cache primed · build ✓
● [12:28] Audit services-client — conversion fix
↳ structural integrity · all pages ✓
● [11:54] Brief local-services-client — schema migration
↳ schema validated · green across CI
[ Sample only · client names and infrastructure deliberately abstracted ]
▸ This is a real day. Today.
Currently shipping for12 engagements
Pink Slips NSW▸ InspectionsMr Splash▸ PlumbingBuggo▸ PestFire Ant▸ AI developmentRiversedge▸ BuildingParti Poodles AU▸ BreederAus Antennas▸ TradesPink Slips NSW▸ InspectionsMr Splash▸ PlumbingBuggo▸ PestFire Ant▸ AI developmentRiversedge▸ BuildingParti Poodles AU▸ BreederAus Antennas▸ Trades
Integrations
set up · connect · troubleshoot · audit · analyseThe platforms your business already runs on
ServiceM8 runs the jobs, Stripe takes the money, Xero does the books — but until they talk to each other, nobody sees the whole picture. We set up, connect, troubleshoot, audit and analyse the lot, so your decisions come from data, not gut feel.
Plus SendGrid, Supabase, WildJar, GA4, Search Console and anything with a documented API.
All integrations →01 / THESIS
Every traditional agency charges you for the human bottleneck. Thirty people pushing pixels in Trello. Six-week timelines. WordPress plugins that break on Tuesday.
What if marketing was crafted like software? Versioned, deployed, observable. Improving every week without anyone sending a Slack.
The old way
Retainer to 30 strangers. Quarterly reports. WordPress + 47 plugins. Audits cost $5k, take 3 weeks, find what you already knew.
The agent way
One operator + Claude. Ship on Tuesday. Custom code, owned forever. Audits run in 12 minutes. Improvements compound monthly.
02 / VOLUME
Typical day.
Six issues shipped before lunch.
Sample of the work that runs in a normal day at the studio. Client names abstracted. No PR refs, no commit hashes, no infrastructure exposed. This is volume, not voyeurism.
● CONTENT INTEGRITY
Services client · multi-suburb
Cross-page visual integrity
Audited hub page rendering across an entire suburb network. Standardised structural anchors, eliminated edge-case failures, all hubs ship identically.
~3hOutcome → consistent
● ATTRIBUTION INTEGRITY
Local services client
Conversion tracking sweep
Runtime-verified attribution audit. Caught a silent dropout that source-only checks miss. Recovered every conversion the ad platform was actually firing.
~90mOutcome → full attribution
▴ MIGRATION
Trades client · full rebrand
Domain switch, zero ranking loss
Full domain change with redirect chain, search-console re-verification, sitemap regeneration, content re-pointing. Two weeks later: no ranking drop measured.
~4hOutcome → clean cutover
● PERFORMANCE
Services client · multi-page
Perf + accessibility overhaul
Image sizing, semantic HTML, CSS specificity pass across the entire network. Accessibility ceiling reached. Largest contentful paint cut by over a second.
~5hA11y → 100/100
▸ STUDIO R&D
Internal tooling
Parallel-worker pattern
Built an orchestrator/worker pattern so multiple agents can ship in parallel under one supervisor. Same operator, multiplied output.
studio~6 workers/run
The climb is the reward“Find the truer sentence. Everything else is decoration.”
Why this work is art, not output.
03 / GUARDS
How we ship six things
by lunch without
breaking the seventh.
Speed without discipline is wreckage. AI agents shipping fast can also delete things you can't un-delete, leak data you can't un-leak, send SMS you can't un-send. The studio runs on guardrails.
Pre-flight checks, hooks at every dangerous boundary, post-incident memory that turns mistakes into permanent rules. Your code, words, and customer data never become an attack vector through us.
jjm@studio — ship.preflightRUNNING
$ jjm.preflight('client-deploy')
✓ Schema probe verified · 14 cols match
✓ Source + runtime audit · both green
✓ Secrets not in diff · 0 leaks
✓ Mockup approved · user-confirmed
✓ Stash inspection clean · no unrelated WIP
✓ Branch verified · session-isolated worktree
✓ Memory check · no rule violations
✓ Deploy authorised → shipping…
01Pre-tool hooks
Destructive ops gated
Bulk authentication attempts, mass deletes, stash-overwrites — blocked before they fire. The hook layer prevents whole classes of mistake.
02Verify before claim
Evidence over assertion
Every "it works" produces evidence: runtime fire-test, query simulation, screenshot, log line. Source-only audits are not sufficient.
03Schema drift detection
DB shape before deploy
Live database columns compared against declared schema before any feature touching data ships. Catches compile-pass / runtime-crash mismatches.
04Anonymised case studies
No real customer data ships
Names, emails, phones, plates — all synthesised when client work appears in marketing materials. Your customers stay yours.
05Mockup → approve → ship
No surprise visual changes
Brand and layout changes preview as static HTML first. Explicit approval required before any live deploy. You see what you ship.
06Post-incident memory
Mistakes become rules
Every P0/P1 mistake from past work becomes a permanent hook or rule. The system gets sharper monthly — not the operator's memory.
Double review
Every ship: Claude reviews. Human reviews. Then ship.
AI catches what humans miss. Humans catch what AI does too confidently. The intersection is what ships.
04 / SERVICES
Three things,
done obsessively.
No menu of 47 packages. No "creative & strategy". Three operations the studio does better than anyone at this scale.
jjm@studio — services.ts
$ jjm.deploy('seo-overhaul')
↳ avg +247% organic in 6mo
$ jjm.deploy('google-ads')
↳ avg −68% cost per lead
$ jjm.deploy('custom-platform')
↳ $0 SaaS, owned forever
A / SEO01
AI-led SEO that compounds.
Technical foundation, content engine, internal linking, GBP, schema. Built once, improves continuously.
▸ Technical audit + remediation
▸ Programmatic content at scale
▸ Local + GBP optimisation
▸ Monthly compounding sweeps
B / GOOGLE ADS02
Ads engineered, not posted.
Campaign architecture, keyword surgery, conversion-action audit, real-time spend governance. Mathematical, not creative-led.
▸ Conversion tracking surgery
▸ Match-type + negative engineering
▸ Budget governance + caps
▸ Weekly search-term review
C / PLATFORM03
Custom platforms, built in code.
CRM, SMS, invoicing, review collection. From a brief to a live system in weeks, not quarters. Owned by you.
▸ CRM + pipeline automation
▸ Twilio + Stripe + SendGrid
▸ AI workflows + integrations
▸ Code you own forever
05 / WORK
Featured · Automotive Services
Pink Slips NSW.
Cost per lead −80%.
A full custom business platform — CRM, SMS, invoicing, marketing — built from scratch in code. Building toward $50k/wk revenue and shipping new services continuously.
5×
More leads/$
0h/wk
Admin time
∞
New services
pinkslipsnsw.com/adminLIVE
● BUILT IN CODE
Owned platform
▸ AUTOMOTIVE
Ongoing
▸ LIVE
Plumbing · 47 suburbs
From local listings to dominant.
Suburb-page architecture + perf overhaul + Google Ads engineering. 13 hubs, 100/100 a11y.
+247% local pack→
▸ LIVE
Pest · Sydney South
Conversion tracking, rebuilt.
Runtime-verified gtag + CSP fix + B2B campaign kit. Caught a silent 100% drop the source-only audit missed.
0 → 100% tracked→
▸ LIVE
Non-profit · Fundraising
Charity, refreshed.
Brand-led site rebuild for a fundraising consultancy. Playful identity, fast-load architecture, conversion-led layout.
Live & shipping→
06 / STACK
No WordPress.
No SaaS sprawl.
No legacy systems.
A small set of modern tools, used obsessively well.
Every line of code is owned. Every integration is direct (Twilio, Stripe, SendGrid — not platform middlemen). Every audit is reproducible. AI does the heavy lifting; the human does the judgement.
AI ENGINE
Claude Opus 4.8
1M context · agentic
FRONTEND
React + TypeScript
Vite · framer-motion
SERVER
Node + Netlify
Functions · edge
DB
Postgres (Neon)
Drizzle · Supabase
COMMS
Twilio + SendGrid
Direct, no middleman
PAYMENTS
Stripe
No platform fees
GROWTH
Google Ads API
Direct programmatic
SEO INTEL
GSC + Ahrefs API
Direct ingest
OBSERVE
GA4 + Looker
Custom dashboards
07 / NUMBERS
01 / Clients shipped
50+
Across SEO, ads, platform builds — B2C, B2B, B2G
02 / Bought reviews
0
No purchased reviews. No reciprocity deals. We'd rather show the work than buy a rating.
03 / Avg time-to-ship
7d
From signed brief to first deployment, on average across the last 12 engagements.
MON·TUE·WED
THU·FRI·SAT·SUN
THU·FRI·SAT·SUN
04 / SaaS bills paid (for clients)
$0
Custom platforms ship without monthly platform fees. Direct integrations only.
08 / VOICES
“
Jobs just show up on my calendar.
Money hits my account.
I haven’t touched admin in months.
Jordan Minhinnick
Owner · Pink Slips NSW
Verified client
09 / OBJECTIONS
Common pushback,
answered straight.
No marketing-speak. If you’ve thought it, it’s here.
Q.01Is AI going to write generic slop content?+
A.No. AI does research, scaffolding, and the boring parts. A human (me) does brief, judgement, and final polish. Every piece is reviewed against the brief before it ships. The output is faster + sharper than human-only OR AI-only.
Q.02What if I already have a WordPress site?+
A.Two options. Either we ship growth on what you have (SEO, ads, integrations layered on top), or we rebuild on a modern stack with a phased migration. We'll be honest about which makes sense in your first call.
Q.03Are you one person? Can you handle my account?+
A.Yes — one operator, one accountable point of contact. Plus Claude Fable 5 and Codex (GPT-5.6) acting as a tireless team of specialists for research, code, audits, content. It's how I serve a dozen active clients without anyone falling through the cracks.
Q.04What does this cost?+
A.Project-based for builds. Monthly retainer for ongoing SEO + ads. Exact pricing depends on scope — smaller than competitor agencies because the AI does the labour. No long-term contracts. The first scope call is free.
Q.05Can I see real client outcomes, not vanity stats?+
A.Yes. Every case study on this site uses real numbers. The volume sample above abstracts client names but reports real outcomes. On request I can intro you to current clients for direct reference.
Q.06How do I know my data and code won't leak?+
A.Multiple guardrails. Repos are private. Customer data is anonymised in marketing materials. Hooks block bulk operations that could expose data. The Guards section above describes the pre-flight discipline in detail.
Open for 2 new clients
Ready to ship?
30-minute scope call. No pitch deck. Either we’re a fit and you get a written proposal by Friday, or you walk with a free audit + opinion. Zero pressure.
What happens next
STEP 01 · T+0H
You reach out
Email or form. Whichever's faster for you.
STEP 02 · T+24H
30-min scope call
No pitch deck. Diagnostic. You leave with an opinion.
STEP 03 · FRIDAY
Written proposal
Scope, price, timeline. Or honest no — with referrals.
Respond within 24h
Free initial audit
No long-term contract
09 / Network
32 live propertiesThe network behind the work
Plumber SydneySydneyPlumber MacarthurMacarthurPlumber St GeorgeSt GeorgePlumber Sydney WestWestPlumber Lower North ShoreNorth ShorePlumber Hills DistrictHillsPlumber Inner WestInner WestPlumber Eastern SydneyEastPlumber Sydney CBDCBDPlumber Canterbury BankstownCanterburyPlumber Sutherland ShireThe ShirePlumber MelbourneMelbournePlumber East MelbourneEast MelbPlumber South East MelbourneSE MelbPlumber South MelbourneSouth MelbMr Splash RoofingSydneySydney Blocked Drain GroupSydneyHot Water Specialists SydneySydneyPoolZenSydneyBuggo Pest ControlSydneyGutter GoatSydney + IllawarraAus AntennasSydneyAusElectricianAULawnmowing NSWNSWRiversedge Building GroupNorthern RiversPink Slips NSWNSWFire AntAUParti Poodles AustraliaAUThe Marksmen CoWAAus WebsitesAUServices Guide NSWNSWIntellarRecommended Network
Independently operated trade, service & partner brands across NSW, VIC and beyond. Same agent in the loop — different verticals.
▸ From the field notes
The latest dispatch
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A typical Australian service business runs five systems that never talk to each other. Here is what becomes answerable — cost per lead by channel, margin by service line, rebooking gaps — once they share data.
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